How Much Lotion Does a Woman Need?

    Alternatively: Wear the Damn Lipstick

First of all, I’m hoping people see the play of Tolstoy’s “How Much Land Does a Man. 

Need?” 

I recently discovered the term “de-influencing,” the idea of people encouraging others to live with less. In our materialistic society, this stuck with me. As much as I try not to get bogged down by “stuff,” especially in our tiny house, we are bogged down by stuff. Every few months, I sort through various sections of my house, looking for things we no longer use that I can donate. I love the feeling of dropping off bags of clothes or other various items at our local resale shops and donation centers. 

De-influencing struck a chord. I buy things to try them, then refuse to get rid of them because I spent money on them. This is especially true with beauty products. Reels demonstrating the latest eye cream, wrinkle reducer, primer, or hair serum almost always convince me to purchase them eventually, especially if there’s a sale. 

Over February break, I looked through the bathroom to inventory my stash. I had six different face lotions and five different eye creams. In the shower, I had four other face scrubs. Why do I need so many? The hoarding didn’t stop in the bathroom. I found a dozen water bottles in the pantry, demonstrating a time capsule of a decade of water bottle trends: Nalgene, Hydroflask, Yeti, and the Stanley Cup. (I am currently using the Owala and cannot oversell it!) We have squeeze-top water bottles that we bring to the gym or practice. We have water bottles designed to fit in the bike holder. I have dresses and skirts that I love but never wear because I’ve grown accustomed to wearing clothing with pockets and don’t want to wear these older pieces and worry all day that I’ve left my phone or my keys in a place where they will be misplaced. I sorted through my giant Caboodle, realizing that pairing down my products allows me to toss my beloved organizer.

While my house looks neat and orderly, we are full of stuff. I noticed this around Lent. So, even though I have not given up anything for Lent in four decades, I decided to give up superfluous spending for forty days just to see if I could. It started challenging- who knew how much your mind could focus on sales? I am a case study in marketing strategies. I unsubscribed from all promotional emails. When I went to CVS for a prescription, I skipped my usual detour up the cosmetics aisle to see if anything was on sale. I do not need to add to it when trying to lessen the abundance of lipsticks and eyeshadows cluttering my bathroom. I also went through my large Caboodle makeup organizer, discarding anything I hadn’t used in a year, even the expensive products I kept saving for a rare night out. I need to realize that, at this stage of life, I have no important events to save a fancy lipstick or perfume for; I just need to wear the four-year-old Urban Decay lipstick I just threw away. 

I didn’t realize how much I was a marketer’s dream until I actively tried to reset my brain. One of my favorite old bands rereleased baseball t-shirts from their hit nineties album. I am a sucker for a baseball T-shirt! They were selling the shirts via Amazon, throwing free shipping into the deal! I quickly added a baseball shirt to my cart but caught myself while checking out. Did I need this? How much would I wear it? Was it different from the countless band T-shirts I try to rotate and wear enough to justify keeping?

Much like anything, the more you do it, the more it becomes a habit. I now delete and unsubscribe to marketing emails without opening them. As a result, I’m receiving fewer and fewer emails. On my last trip to Target, I did not spend extra time exploring the endcaps for clearance finds. When relaxing, I played word games on my phone rather than searching Amazon, Target, and other discount sites. It did seem weird not to have packages arrive almost daily, but I quickly adjusted. 

This experience taught me that I am not only okay with less “stuff,” but the shift was more than I expected. I consider myself pretty good with money and was shocked by how much mindless spending I was guilty of. I appreciate not digging through my closet or drawers to get the items I love and wear most frequently. I like looking at our living room bookshelf, with fewer books and board games crammed into every space. These few weeks have helped me grow and understand the power “stuff” has over us. I’ve enjoyed the relief from removing items that no longer serve us.